Stay Inspired with Instagram
TB Mukt Bharat – Cricket with awareness of National Cause
Exprosight led the complete visual production and content strategy for a high-impact government initiative, TB Mukt Bharat, hosted in the vibrant city of Mumbai.
This unique campaign brought together India’s leading politicians and Bollywood celebrities for a powerful “Neta vs. Abhineta” cricket match — using the universal appeal of sports and cinema to raise awareness for a TB-free India.
More than just an event, this was a large-scale awareness movement designed to connect with the masses in an engaging, relatable, and impactful way.
Objective
The goal was to transform a national health initiative into a compelling digital-first narrative that could reach and resonate with diverse audiences.
We aimed to:
- Amplify awareness around TB eradication in India
- Leverage celebrity and political influence for mass outreach
- Capture the energy and scale of the event in real-time
- Create versatile content across multiple platforms
The Challenge
Executing a high-profile event production in Mumbai came with its own complexities:
- Managing a 15-member crew across dynamic, fast-paced locations
- Coordinating with public figures from politics and the film industry
- Capturing live-action moments without missing critical highlights
- Delivering real-time content alongside polished final outputs
Our Approach
Strategic Content Planning
We designed a multi-layered content strategy covering:
- Real-time social media updates
- Behind-the-scenes moments
- Player interactions and key highlights
- Final cinematic recap film
On-Ground Production Excellence
Our team operated with precision to capture:
- High-energy cricket action
- Authentic interactions between leaders and celebrities
- Emotional moments reinforcing the campaign’s purpose
Real-Time + Post-Production Synergy
We ensured seamless execution between on-ground shooting and instant content delivery:
- Quick-turnaround edits for social media
- High-quality highlight film showcasing the entire narrative
- Consistent visual language across all deliverables
Execution Highlights
- Multi-camera setup for dynamic sports coverage
- Live content production for immediate digital engagement
- Interview captures and candid storytelling
- Cinematic editing to blend entertainment with purpose
Outcome
The project successfully:
- Elevated the visibility of the TB Mukt Bharat initiative
- Created a strong emotional and social connection with audiences
- Delivered high-engagement digital content across platforms
- Positioned the campaign as a modern, relatable public health movement
Herken je deze signalen? Dan is het tijd om je rol als coach op te pakken. Kleine interventies kunnen een groot verschil maken voor het succes van je team. Kan je daarbij ondersteuning gebruiken? Victus Sales biedt een tweedaagse salesopleiding aan die jouw verkopers leert om scherper te luisteren, beter door te vragen en sterker te overtuigen, met meer zelfvertrouwen én resultaat.
Impact Statement
This project showcased how storytelling, when combined with cultural elements like cricket and cinema, can amplify the reach of critical national causes.
At Exprosight, we believe that when creativity aligns with purpose, content evolves into impact — influencing awareness, inspiring action, and driving meaningful change.
Services Delivered
- End-to-End Event Coverage
- Content Strategy & Planning
- Real-Time Social Media Content
- Corporate & Campaign Filmmaking
- Multi-Camera Production
- Video Editing & Highlight Films
